Trump Hotel Ads Perfectly On-Brand With Trump Presidency
Strictly creatively speaking, Trump’s hotel ads are terrible. Even worse, the tone of the ads is asshole obnoxious. There are zero minorities. The scenarios depicted are mostly: rich white people “winning” — which they certainty have been doing for the last two years.
This “Own (Location)” campaign started around 2011. Copy on both ads: “Whoever said less is more never had more” (More=tax cut for The Rich). Left: Tux Man #1 and his wife (no, that’s a mistress dress) appear to be trespassing in a private fountain that they don’t own, despite what the ad says. Right: Inebriated Tux Man #2 waits while his wife (ha, no, mistress, that visual screams MISTRESS) unzips her dress. Tux Man #2 will have whiskey dick, unfortch. It’s OK, an undocumented concierge will bring her up a (heavily used) vibrator.
Left, copy: “Either play to win, or don’t play at all” (Trump’s shutdown strategy). What is that, Drunk Bocci Ball? Did the woman who looks like Ivanka actually miss that badly with the blue ball on the right? Wait, LOOK, a man of color! Oh, no, he’s “the help”. Right, copy: “If you can’t always get what you want, you must be staying somewhere else” (or in a Stones song). Bikini Woman throws…a strawberry? hacky sack ball? into Rich Beer Bro’s mouth. The second woman (again “the help”) massages Bikini Woman’s feet.
This is the newest campaign started last year: “Subtlety is not our strength” (Family/White House tagline?). When Trump became president, he handed over control (no, he probably didn’t) of his empire to his two sons. Eric Trump reportedly took over the family’s multi-billion dollar hotel business, so I guess he approved these.
In both ads (left — Vancouver, right — Las Vegas), the (white) women are anonymous ornaments, objects (no costly talent casting fees). The shitty handwriting typeface completes the cheap skeevy feel. In the Vegas ad, we learn that “indulgence” is The Trump Hotels strength. We know that the President strongly believes in indulgence outside of matrimony (“allegedly”).
Billboards for Trump Tower Mumbai starting going up in the city in 2014. Donald Jr. cut the ribbon for the 800-ft. eyesore in February 2018.
“THERE IS ONLY ONE WAY TO LIVE. THE TRUMP WAY” (could be Trump’s 2020 campaign slogan). That’s a rather obnoxious point-of-view, made significantly more obnoxious by the sleeping Mumbai homeless kids in the foreground.
TRUMP IS BACK. It’s an ad for the man himself, not the Mumbai Tower. It’s from mid-2016, right about the time Trump was securing the Republican presidential nomination.
Lastly, this in-your-face sexism from 1997 (Did The Donald make a grab for the model?). It’s for one of Trump’s now defunct Atlantic City locations. It’s common knowledge that Donald lied his way onto the Forbes 400 richest Americans list. And he has kept on lying, all the way to the White House.
