The Incomprehensible Language Of Modern Marketing

Digital Marketers have rejiggered English. Why? Opaqueness. They need to make themselves seem like they know things you don’t (They don’t.). What better way to do that than to invent a sub-language, a language that takes existing words and uses them in new, befuddling “insidery” ways.

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L — “I like the plasmic nature of your data modelling” R — “Knowledge is Porridge”
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White. Bored.
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Every Exclamation Point Is A Pain Point.
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Nobody is on a fucking “journey” with your brand
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Copywriter/Copyranter. My hockey wrist shot is better than yours.

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