Thanks in very large part to social media, very few creatives think visually anymore, which is a damn shame. Because it is still inarguably the best way to create a great ad. And by “ad” I mean anything: Twitter/Facebook/Instagram/TikTok/whatever-the-fuck posts, TV, YouTube, pre-rolls, billboards, beer coasters, etc.

I’ve already written about the power of the “unexpected visual” for Digiday. But today’s digital creatives apparently haven’t learned a fucking thing about the creative process. Their idea of thinking visually is attaching words to a meme or using a cRaZy filter. This is not thinking visually, I’m sorry.

Creatives are now under…

Mark Duffy

Copywriter/Copyranter. My hockey wrist shot is better than yours.

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